W-RLDS is a new realities lab and research firm.
Space captured by James Webb Telescope, re-imagined with AI
We partner with the world’s most innovative brands to develop MR strategies and experiences that inspire imagination and strategically position brands for future opportunities and success.
Our Work
Coachella 2023
W-RLDS partnered with Coachella again in 2023 to develop, produce, and lead the mobile augmented reality strategy. In 2023, we continued to explore The Mirage. The Mirage acts as the manifestation of Coachella’s creative energy. The life-support of our storytelling and the vehicle by which we delivered our experiences into users’ environments.
The largest festival in the world deserves the largest AR campaign in the world. In 2023, we deployed 15 AR experiences with Meta and Niantic debuting new AR technologies with each.
Driven by our focus on entertainment-oriented effects, we were able to significantly outperform our 2022 metrics. Now, we develop new characters and further explored music and art - collaborating with both performing artists and installation artists.
To support our storyline, we produced a two-part, narrative video series introducing The Mirage and additional social content.
Full case study available on request.
We partnered with Toyota Motor Corporation and Saatchi & Saatchi to develop a series of social effects that allowed users to engage with the new Supra, Prius, and Prius Prime models.
With Supra Swerve, the goal of the experience was to create a game that embodied the thrill of driving the Toyota Supra in a nostalgic 1990's theme.
Prius Picks was intended to create an electric feel to a vehicle identification quiz. The driver answers a series of personality questions to determine which Prius model best fits their identity and lifestyle.
Toyota
Outside Lands
We partnered with Outside Lands Music Festival and TikTok to launch a first-of-its-kind effect template partnership with TikTok.
The effect template was launched directly from the ‘Create’ tab and allowed users to customize their own AR effect and tell their own stories around the festival.
Artists and fans alike engaged with effect template throughout the weekend on-site and around the globe.
Coachella 2022
W-RLDS partnered with Coachella to develop and manifest the Coachellaverse. A new dimension for millions of fans to explore globally - the largest festival in the world scaled through new technology. In 2022, we deployed over 20 AR experiences across leading social platforms. We partnered with Meta, Snapchat, and Niantic to debut new AR technology including GPS Anchors, Audio Reactivity, and Segmentation.
AR activations were used to extend the festival timeline and reach - experiences launched in February with the ticket boxes and continued in March with localized activations in major cities across the world. The Coachellaverse culminated in April on-site with experiences built around stages, art installations, performing artists, sponsors, and audience members.
Additional support was provided with the creation of an episodic content series that introduced audiences to the Coachellaverse.
Full case study available on request.
AMIRI
W-RLDS has curated AMIRI’s AR journey, which focuses on using augmented reality to build brand awareness and user-generated content opportunities for consumers across the globe. Together, we have developed virtual product try-ons and unique event announcements for fans to engage with the brand.
Street Signs of Change
With art, we can reimagine and improve the existing organizational structures of society. Historically, artists of various disciplines have served as a vehicle of awareness and change.
While studying the organization and design of cities and towns, we realized an opportunity to spread awareness of relevant messages using their existing skeletons. Universal street signs are posted throughout the United States. Augmented reality will allow us to create hundreds of millions of micro-billboards, spreading messages of change across the nation.
The idea will be developed under the name “Street Signs of Change” as a W-RLDS creative initiative.
Red Bull
We partnered with Red Bull to raise awareness for their global 3x3 basketball tournament. We developed AR games for fans to play and share with their friends and a ‘12 Second Shot Clock Challenge’ that introduced the new rules to sports fans. The games have been recreated for multiple countries, languages, and years.
