W-RLDS Privacy Policy

Last Updated: April, 2025

Your Privacy Matters
W-RLDS ("we," "us," or "our") enhances live entertainment experiences through augmented reality (AR). This policy explains how we handle your data when you use our app at concerts, festivals, and events. By using W-RLDS, you agree to these terms.

What We Collect

  1. Camera Access

    • Required to activate AR experiences via QR codes at venues.

    • We never store or transmit camera feed data.

  2. User-Provided Information

    • Email/phone number when claiming rewards (e.g., merchandise discounts, VIP passes).

    • Social media handles if you share AR content through our platform.

  3. Automated Data

    • Device type, OS version, and IP address for experience optimization.

    • Location data only during active AR sessions to enable venue-specific content.

  4. Interaction Data

    • AR challenges completed, rewards unlocked, and digital collectibles earned.

  5. Location Data

    • W-RLDS uses your device's location during active AR sessions to enable Visual Positioning System (VPS) technology. This allows us to place you accurately within augmented reality (AR) scenes tied to specific venue spaces. We do not store or share your precise location data.

How We Use Your Data

  • Deliver personalized AR experiences tied to live events (e.g., Coachella art installations, Nike activations).

  • Fulfill rewards (e.g., send VIP passes to your email).

  • Improve app performance via crash reports and usage analytics.

  • Share aggregated, anonymized engagement metrics with event partners (e.g., "52K videos shared at Coachella").

  • Your location data is used exclusively to enhance AR experiences by accurately placing virtual elements in real-world spaces. This includes enabling venue-specific content, interactive challenges, and rewards tied to your position within the event space.

Third-Party Sharing

We collaborate with brands and artists to create experiences. If you opt into brand offers (e.g., Nike gear):

  • We share only the data necessary for reward fulfillment (e.g., email for discount codes).

  • Partners are contractually prohibited from using data for unrelated marketing.

Your Control

  • Revoke Camera Access: Adjust via device settings. Note: This disables AR features.

  • Delete Account: Email support@w-rlds.com with "Delete Data."

  • Opt Out of Marketing: Unsubscribe link in all communications.

  • Data Access Request: Contact data@w-rlds.com for a copy of your data.

  • You can enable or disable location access at any time via your device settings:

    • iOS: Settings > Privacy > Location Services > W-RLDS

    • Android: Settings > Apps > W-RLDS > Permissions"

Security

  • AES-256 encryption for all stored user data.

  • Annual third-party penetration testing (last conducted April, 2025).

Contact Us

Data Protection Officer: Daniel Kelly
Email: daniel@w-rlds.com
Mailing Address: 255 N Cleveland Street Orange, CA 92866

Complies with Apple App Store Guidelines (Section 5.1.1), GDPR, and CCPA.